STF Luxury Suites2025
STF Luxury Suites is housed in a renovated, listed neoclassical building in the heart of Nafplio, where natural light plays a central role in the guest experience.
The branding aesthetic was inspired by this very relationship between light and the simplicity of form.
The concept behind all physical applications – from signage and cards to envelopes and wayfinding – was to express a sense of understated luxury through unconventional, non-obvious executions. For instance, the main sign features a die-cut STF logo, allowing natural light to interact with it and change its appearance depending on the viewing angle. Similarly, the cards were produced using an embossed printing technique, enhancing their tactile quality and subtle presence.
For the print materials, we selected Materica Cobalt and Materica Clay papers, which complement the brand identity through their texture and tone, reinforcing the natural, minimal elegance reflected in the suites themselves.
Primary Papers: Materica Cobalt | Materica Clay 250 gsm
STF Luxury Suites
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