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Linen Pro2025

— Brand IdentityAthens, Gr

For Linen Pro, a textile company founded in 1984, we created a bold and tactile identity rooted in the language of fabric.

Clean, structured typography and a minimal visual system reflect the order and rhythm of weaving. We stripped away embellishment to let materials and light do the work.

Each paper choice was intentional: Materica Pitch, Materica Kraft, and a recycled textured stock for the hotel range—earthy, raw, tactile. For the yachting line, Colorplan Azure, a light blue surface that mirrors the color and reflectivity of the sea.

The entire system is built around how light behaves—on paper, in space, across surfaces. A brand shaped by material, clarity, and reflection.

Beyond the visual identity, we developed the full digital and print ecosystem: website design and implementation, product booklets, business cards, packaging tags, and branded collateral.

We also directed and executed the full studio photography for the website’s product range.

Primary Papers: Materica Pitch 250 gsm | Materica Kraft 250 gsm | Colorplan Azure Blue 250 gsm

Pale blue and kraft Linen Pro cards on a dark brick between blue and amber glass globes, in a band of sunlightA linen towel with the Linen Pro logo draped across the teak deck of a yachtA Linen Pro card and a kraft folder on a dark surface beside glass globes, in raking lightA grey Linen Pro folder leaning against a wire rack, its shadow striping the paperHands holding a folded pale blue Linen Pro card in sunlight, a blue glass globe beside it
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