Stratos Kanakis2025

— Brand IdentityAthens, Gr

EBGE 2026 — Awarded in Corporate Identity

Stratos Kanakis Woodcraft is a branding project for a contemporary carpenter that openly engages with the reality of the profession in Athens. The identity draws inspiration from traditional craftsmen, without nostalgia or pretense, and incorporates a next-generation perspective that reflects presence, growth, and professionalism.

At its core is the tagline “In Athens I don’t have friends, only carpenters,” a satirical reference to the Taki Tsan lyric “in Athens I don’t have friends, only acquaintances”.

The brand identity uses humor, short statements, and wordplay to honestly comment on the well-known communication challenges within the craftsmen’s world. Typographic posters function as a key expressive tool, bringing rhythm, character, and clarity to an identity that communicates sincerity.

Using Gmund Naturals (Orange & Sable) and Fedrigoni Materica Acqua, the identity remains honest, handcrafted, and deeply human.

The project was awarded an EBGE 2026 Award in the Corporate Identity category, recognizing the identity’s approach to contemporary craft, communication, and visual expression.